Summer Blockbuster
Opportunity:
Educate the Hilton audience about local cultural experiences that enhance their summer stays while inspiring them to plan for upcoming holiday travel.
Result:
A culture-focused content series showcasing property experiences as cinematic trailers for the next big summer blockbuster, inviting customers to imagine themselves as the star of the story.
Client
Curio Collection by Hilton
ACD: Brielle Story
AD: Sef Mahmoud
Sr. Desingers: Ximena Chavez & Annette Zuozo
Production: Underhill
Director: Someday
Team
High Spirits
In the first chapter of the series, we follow a couple escaping to Hilton Los Cabos, where their journey becomes a story of renewal and connection. Amidst breathtaking surroundings, they immerse themselves in the essence of local culture—savoring an Agave Spirits Tasting, indulging in the vibrant La Fiesta Mexicana Dinner, and experiencing the soul-stirring Xoco Tequila Native Experience. This content debuted as a long-form feature on YouTube supported by short-form, interactive content for social media and email campaigns, inviting audiences to embark on their own unforgettable adventure.
The Invitation
In the second chapter of the series, we brought the ultimate friends' getaway to life through a cinematic journey at The Boulders. From the exhilaration of teeing off on the iconic Jay Morrish-designed golf course to the introspection along the meditative path of the Meditation Labyrinth. The narrative sparked not just curiosity about the on-screen experience but a vested interest in imagining what your own stay might look like.