Hilton For Business

Opportunity:
Inspire small business owners to get excited about streamlining one of their most mundane tasks—booking business travel. Additionally, we were challenged to create efficiencies by conducting an evergreen B2B shoot during the “Hilton for Business” production.

Result:
A 360-degree campaign that broke the mold of conventional B2B content, transforming the launch of "Hilton for Business" into a powerful message that resonated with the relentless pace of small business owners.