Mockingbird Launch
Opportunity:
Collaborate on the launch of a direct-to-consumer stroller brand, specifically contributing to branding, product development, packaging design, and social strategy.
Result:
I played a key role in supporting the growth of a start-up into a business with an annual revenue of $15.4M.
Client
Mockingbird Stollers
Team
CD: Gilly Goodman
Copywriter: Amy Jorquera
The Logo
Hush, little baby, don't say a word.
Mama's gonna buy you a mockingbird.
The clever simplicity of the brand name inspired me to design this mark, using basic shapes and circles to create a small masked bird, echoing the essence of the brand's namesake.
Product &
Packaging Design
From selecting and naming the canopy colors to meticulously watercoloring fabric patterns, we carefully designed every detail to create a memorable consumer experience. Our goal was to inspire pride in the product—turning customers into passionate advocates who eagerly shared their experiences, effectively becoming an army of influencers for the emerging brand.
We saw the opportunity to encourage the emerging generation of moms to view their stroller as an extension of their lifestyle and personality, much like a handbag. That vision paid off.
