Zemi Beach House
Opportunity:
Differentiate LXR’s photo and cinematic style within the crowded and conventional luxury resort market.
Result:
A curated, 360-degree suite of assets, designed to connect with 'Intrigued Adventurers’ and amplifying brand awareness across diverse touch points.
Client
LXR Hotels & Resorts
ACD: Brielle Story
Production: Underhill
Director: Someday
Photographer: Chris Churchill
Team
In the wild.
A clear indication of this shoot’s impact was the frequent, organic use of the imagery by teams outside the LXR brand in materials beyond its original scope. From routine social posts and emails to high-profile digital placements, this content has become a core asset for the master brand, revitalizing the creative content strategy.
