Style of the Stay
Opportunity:
Spearhead a global initiative to orchestrate and execute 100 photoshoots, transforming and elevating Hilton's photography assets at scale.
Result:
Over 10,000 high-quality final assets, prominently featured across Hilton's platforms, successfully redefining and elevating the brand's public-facing visual identity on a global scale.
Please note: This page begins with a sizzle, and then moves into an more in depth overview of the process and examples of the final product.
Client
ACD: Brielle Story
Head of Production: Natalie Simonds
CD: Myron Nilsson
Editor: Pablo Rojas
Team
Hilton
The Pilot.
We began by defining key deliverables and quality benchmarks for each property. This helped us determine what could be achieved at scale within budget while maintaining exceptional creative standards. To test this approach, we focused on Conrad Tulum, aiming to develop both a production and creative process that could be seamlessly replicated worldwide. The results of my creative direction on this project are showcased here.
The Process.
Using Conrad Tulum as our foundation, we developed a comprehensive set of guidelines to standardize both the style of capture and the creative process. This framework enabled remote direction, ensuring we could meet aggressive timelines while maintaining cohesion across multiple external partners. The guidelines provided high-level insights into what makes content successful, alongside tactical brand-specific guidance, such as wardrobe, casting, and narrative direction.
The Result:
Presented below is a curated selection of my favorite photographs from this project, showcasing properties across APAC, EMEA, and the Americas.
Over the past year, images and footage from this initiative have been featured extensively across Hilton’s platforms, redefining and elevating the brand's visual identity.
